Red Bull New Yorks Got Wings - Intro
What is New York's Got Wings?
Red Bull is giving wings to the city of New York. The New York Red Bulls will be vitalizing local soccer programs by providing needed equipment and elite-level coaching throughout the upcoming season. In partnership with sports apparel company adidas and equipment supplier Kwik Goal, the donation of goods and resources will aim to cover New York's soccer-playing fanbase, from those participating in city-run summer camps, to younger athletes training in soccer programs in the five boroughs.
For every goal scored by the New York Red Bulls during the 2011 MLS regular season, Red Bull will make donations to the New York City Parks & Recreation Department's summer camp programs. For each goal, $1,000 in equipment and clinics will be donated to the cause (with a maximum of $30,000 total for the entire length of the regular season). The team hopes exposing kids to the fundamentals of soccer will help them embrace the sport, thus leading them to a healthier lifestyle.
The New York City Department of Parks & Recreation runs 22 summer camp programs in recreation centers citywide for children ages 6-13. They offer trips, sport and fitness activities, creative arts, team building and recreation games, computers and technology, swimming and so much more. For more information please visit www.nyc.gov/parks, or call 311.
In addition, the New York Red Bulls' 34-game regular season will be segmented into five blocks of approximately seven games, with each block of games assigned to a specific borough. During the assigned time period, the public will vote for the soccer club in that borough they want to see win $10,000 in equipment and a clinic on their home field.
For status updates and exclusive giveaways on the campaign: