Red Bull Rajon Rondo KOTR Experience Contest

TERMS AND CONDITIONS/OFFICIAL RULES

NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCE OF WINNING. OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA, AGES 13 AND OLDER. VOID WHERE PROHIBITED BY LAW.

1. Eligibility: The Red Bull Rajon Rondo KOTR Experience Contest (the “Contest”) is open to legal residents of the fifty (50) United States and the District of Columbia who are at least thirteen (13) years of age as of the date of entry. Participation constitutes each such entrant’s (“Entrant”) full and unconditional agreement and acceptance of these Terms and Conditions/Official Rules (the “Official Rules”), which shall be final in all respects. The Contest is open to individuals only; no agency/company entries are allowed. Employees of Red Bull North America, Inc. (“Red Bull” or “Sponsor”) and its parent companies, subsidiaries, affiliates and advertising or promotional agents, and members of the immediate families (parent, child, or sibling) or households of any such employees, are not eligible to enter. Sponsor reserves the right to exclude anyone from participation in the Contest.

2. Contest Period: The Contest period begins at approximately 12:01 a.m. PDT on August 10, 2011 and ends at 12:01 a.m. PDT on September 8, 2011 (the “Contest Period”). Sponsor’s computer is the official time clock for the Contest.

3. How to Enter: To enter the Contest, each Entrant must dial (617) 849-7357 during the Contest Period. Entrants will hear a special message from Rajon Rondo and will be prompted to: (i) enter their mobile phone number, (ii) press 1 to join the Red Bull Mob, then (iii) press 1 again to answer the trivia question: “Who was the winner of last year’s Red Bull King of the Rock?”, and leave a message for Rondo stating why they should win a trip to Alcatraz to see Red Bull King of the Rock. By responding to the trivia question and leaving a message, Entrants will be automatically entered into the Contest. Entrants may unsubscribe from Red Bull Mob by following instructions provided in the welcome text message. Entrants will be charged according to their carrier’s standard text messaging, long distance and roaming rates and should contact their carrier for pricing plans and details. Text-messaging may not be available through all wireless phones/plans. Each message properly submitted by an Entrant under these Official Rules qualifies as one entry. In the event of a dispute as to the ownership of an entry, the authorized account holder of the mobile phone number used to submit an entry will be deemed to be the Entrant. The “authorized account holder” is the natural person assigned a mobile phone number by a wireless carrier. The potential winners may be required to show proof of being the authorized account holder. entries may not be acknowledged or returned. There is no limit on the number of entries, but only the first message from the associated mobile phone number will be counted for selection purposes. No mechanically reproduced entries of any kind permitted. Illegible and incomplete entries are void. Sponsor is not responsible for lost, late, misdirected entries or entries not received regardless of cause. Entrants must be at least 13 years old and, if under 18 years old, have their parent’s/legal guardian’s permission to participate.

4.Selection of Winners: All winners are subject to verification. One (1) potential prize winner will be selected by judges designated by Sponsor (the “Judges”), and announced at approximately 12:00 p.m. PDT on September 9, 2011, following the Contest Period, from among all eligible entries. The Judges will score each Entrant’s message based on the following criteria: most inspiring; creativity; originality; and overall impression. The Judges’ decisions are final and binding in all respects. Odds of winning will vary based on the quality and number of entries.

5. Prize: The prize consists of one (1) trip for the winner and a guest to attend Red Bull King of the Rock to be held at Alcatraz, San Francisco, CA on September 24, 2011, at a time to be determined by Sponsor in its sole discretion (the “Event”). The prize includes two (2) roundtrip coach airfares to and from the Event, one (1) hotel room for two (2) nights (September 23, 2011 and September 24, 2011), and two (2) Event tickets, all as determined by Sponsor in its sole discretion (the “Prize”). The winner must be thirteen (13) years of age or older and are subject to these Official Rules. The winner’s guest must be eighteen (18) years of age or older. If the winner is a minor in his/her state of residence, the Prize will be awarded to the minor's parent or legal guardian and the parent or legal guardian will be required to be such minor’s guest. All participants to a Prize will be required to execute (along with his/her parent or legal guardian), and return to Sponsor a Release of Liability, a Publicity Release (where permitted), and any other documents Sponsor may provide. The potential winners may be responsible for any additional fees or costs associated with the Prize. All details and restrictions set forth in these Official Rules apply. Prizes consist only of items expressly specified in these rules. No additional travel or accommodation is included. No substitution, cash redemption or transfer of right to receive the Prize will be allowed, except at the sole discretion of Sponsor. Sponsor reserves the right to substitute an alternate prize in its sole discretion. The total approximate retail value of the Prize is Two Thousand Five Hundred Dollars ($2,500). Exact value depends on market conditions at time of Prize fulfillment. Any taxes, fees and other costs relating to the Prize are the sole responsibility of the winning Entrant. An IRS form 1099 will be issued to Entrant and/or the recipient of the Prize, if required by law. Any risks, costs or expenses associated with the acceptance or use of the Prize are the sole responsibility of the winning Entrant and any individual accepting a Prize or Prize benefit.

6.Winner Verification and Notification: Potential winners will be notified, on or about September 9, 2011, by available phone number or mail/email address, as determined solely by Sponsor. To claim the Prize, Sponsor may require winners to complete, sign, and return Affidavit of Eligibility/Liability Release/Publicity Release forms, and other applicable documents, which may require a social security number, postmarked within seven (7) days of the date on the notification. If winner is a minor in his/her state of residence, the Prize will be awarded to the minor's parent or legal guardian and the parent or legal guardian will be required to complete, sign and return the Affidavit of Eligibility and Liability and (where permitted) Publicity Release within the same time period. At Sponsor’s discretion, winners may be required to produce picture or some other form of proper identification to claim the Prize. Sponsor reserves the right to substitute the Prize with a prize of equal or greater value. If a potential winner cannot be contacted within forty-eight (48 hours), fails to timely claim the Prize, is disqualified, fails to timely execute and return any required forms, or if the Prize notification is returned as undeliverable, an alternate winner will be selected from other potential winners and/or by random draw from all remaining eligible entries. If by reason or printing or other error, more prizes are claimed than the number of prizes set forth in these Official Rules, a random drawing will be held to award the advertised number of prizes. Under no circumstances will more than the advertised number of prizes be awarded. All decisions of Sponsor shall be binding and final.

7. Publicity & Marketing: Acceptance of any prize constitutes permission to the Sponsor to use winners’ name, voice, statements, image and likeness for purposes of advertising and trade, in any medium, without further compensation or notice, unless prohibited by law. Submission of contact information in connection with this Contest (whether or not required), including mailing address, phone number, and email address during entry constitutes permission for Sponsor to add Entrant to Sponsor’s customer database and to contact Entrant in the future for promotional and other reasons. You may opt-out of receiving such communications as set forth in Sponsor’s Privacy Policy (located at www.redbullusa.com) or as provided within any such marketing materials (e.g., using the “Unsubscribe” feature provided in the footer of Sponsor’s emails).

8.General Rules: entry constitutes an irrevocable grant of permission to Sponsor and its parent companies, affiliates, subsidiaries, promotional partners and agents, and those they may designate from time to time, to use each Entrant’s name, likeness, and city and state of residence in all media and formats whether now known or later developed, throughout the world in perpetuity, without any additional notice or compensation (except where prohibited by law). Without limitation of the foregoing, by entering the Contest, each Entrant agrees that Sponsor is permitted, subject to the terms outlined in Section 3 above, to enroll Entrant in Red Bull Mob, thereby using his/her mobile phone number for Red Bull’s promotional, marketing and/or advertising purposes. Sponsor reserves the right at its sole discretion to disqualify any individual who tampers with the entry process and/or to cancel, modify or suspend this Contest should Entrant fraud or misconduct or other causes beyond the control of the Sponsor corrupt the administration, integrity, security or proper operation of the Contest. In the event of termination of the Contest, a notice will be posted online. Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the Contest, or in the announcement of the Prize. By entering this Contest, each Entrant releases and agrees to hold Sponsor, its parent companies, affiliates, subsidiaries, distributors, promotional partners and agents, and all others associated with the development and execution of this Contest, and each of their directors, officers, employees and assigns, harmless from and against any and all claims and liability arising from or in connection with participation in this Contest, use of the Entrant’s mobile phone number as permitted hereunder and/or use or redemption of the Prize. Entrants assume all liability for any injury or damage caused, or claimed to be caused, by participation in this Contest or use or redemption of the Prize. Void where prohibited or restricted by law. All federal, state, and local laws and regulations apply. Sponsor is not responsible for lost, late, illegible, incomplete, damaged, corrupted, mutilated, misdirected, misdelivered, undelivered, blocked or delayed entries or other communications, or for technical or human errors, delays or failures of any kind in connection with the submission, transmission, processing, storage or selection of entries, including, without limitation, any malfunctions or failures of computer hardware, computer software, networks or telephone equipment, any data loss or corruption, or any technical problems or traffic congestion on the Internet or at any website or any combination thereof. Caution: Any attempt by a participant to deliberately damage any Web site or undermine the legitimate operation of the Contest is a violation of criminal and/or civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such participant to the fullest extent of the law. Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of New York. All disputes arising out of or connected with this Contest will be resolved individually, and without resort to class action, exclusively by a state or federal court located in New York, New York.

9.Winner List: To obtain a list of winners (available after September 9, 2011), visit www.redbullusa.com.

10.Sponsor: The sponsor of this Contest is Red Bull North America, Inc. Entrants should look solely to Sponsor for any questions, comments or problems related to the Contest.