An up-and-coming rapper pays a creative homage to a pioneering rap trio, an artist keeps rapping for more than nine hours and a veteran artist finds a new way to promote his music to people that matter – read on for the weekly Rap-Up list.
Freddie Gibbs Earns His “Stripes”
Growing up in Gary, Indiana, Freddie Gibbs respected Run-DMC’s status as rap pioneers. On his new single “Stripes (Run DMC)”, he pays homage to the groundbreaking group’s affiliation with adidas and flips their moniker into a clever testament to both his hood heritage and his rapping status.
The track also features Young Jeezy, who signed Gibbs to his CTE World imprint. Gibbs was signed to Interscope in the mid-2000s and in 2009 released two critically-acclaimed mixtapes, The Miseducation of Freddie Gibbs and midwestgangstaboxframecadillacmuzik.
With Jeezy’s backing, Gibbs now seems poised to take his brand of insightful menace worldwide. Now that’s corporate thugging at its best.
Chiddy Bangs Out The Longest Rap
It took him more than nine hours and 16 minutes, but Chidera “Chiddy” Anamega now holds the world record for the “Longest Freestyle Rap.”
On April 28, the rapper bested the previous mark of nine hours, 15 minutes and 15 seconds set by Indianapolis rapper M-Eighty with a 9-hour, 16-minute and 22-second freestyle rap.
Chiddy has said that he freestyles at least once a day, typically for 30 minutes. Adding almost nine hours to that total was a substantial undertaking, but he approached it as a sprint rather than a marathon. When Too $hort said he don’t stop rapping back in the mid-1980s, it’s unlikely he meant for more than nine hours straight.
Who’d have thought hip-hop would make it this far - or this long?
Chiddy Bang’s “Dream Chasin’”
Xzibit Takes Innovative Route, Lands On “The Moon”
Xzibit has excelled on wax (he’s a platinum rapper), on screen (he’s appeared in such hit movies as 8 Mile and Gridiron Gang) and on television (Pimp My Ride). Now he’s tackling a new entity: the people who place music in television and film.
Xzibit’s video for “Man On The Moon” was produced for the purpose of promoting his new work as part of Extreme Music’s production music library. (Production music libraries are companies that get music into television programs and movies.) But the video, which was initially intended for industry insiders, will be shown on MTV and other media outlets.
As the music industry evolves, innovative artists like Xzibit seem to find new ways to get their music out to people.
Xzibit’s “Man On The Moon.”
For more from Soren Baker, follow him on Twitter.
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