The city of Angels got a little sinful last night as 12 of the best producers in Los Angeles went head-to-head at Red Bull Big Tune at the El Rey Theater. More than 850 frenzied onlookers nodded their heads as the red hot rhythms helped heat up a cool SoCal evening. The 12 producers brought out their best beats, but when the smoke cleared it was the new West Coast sound that secured Dibia$e a close victory over Captain, whose stop-motion rhythmic beats earned him second place. Both producers will advance to the Red Bull Big Tune National Championship in Chicago in November, 2010.

The event marked the third stop in a series of nine regional beat competitions designed to find the most talented U.S. music producer with the next “big tune.” Each regional qualifier features twelve local beatsmiths who battle head-to-head using their best original beats as ammunition. The other 2010 regional qualifiers include Austin, TX; Philadelphia, PA; San Francisco, CA; Denver, CO; Seattle, WA; Minneapolis, MN; St. Louis, MO; Ann Arbor/Detroit, MI; and Virginia Beach, VA. The top two producers from each city will square off at the Red Bull Big Tune National Championship in November in Chicago. The winner of the finals receives an opportunity to collaborate with a recording artist of his/her choice in the prestigious Red Bull Studios in Santa Monica, CA. Past winners have collaborated with Young Buck, Nas and Ghostface.

“I’m just blessed,” said Dibia$e aka Donell McGary. “I am excited to be headed to Chicago. This was a heavy battle from start to finish, but I’m not surprised. These cats know how to come with it.”

During a break in the beat battle, Virginia music producer Nottz, famous for his work with artists such as Snoop, Busta Rhymes and Notorious B.I.G., treated the crowd to a taste of his own music production expertise. And headliner DJ Premier started his set with a tribute to Gang Starr’s Guru, paid respect to his hip hop forefathers (Eazy-E, Jam-Master J) and kept the crowd jumping late into the night.

As part of the Red Bull Big Tune program, participating producers are given a platform to share their music with millions of fans. For the past two years, the Red Bull Big Tune finals have aired on national television networks accompanied by a documentary web series. Beyond the national exposure, participants benefit from the support of artists such as Ninth Wonder, DJ Quik, Hi-Tek, J-Rocc, Freeway, Just Blaze, DJ Premier, Nas, Young Buck, Ghostface, Black Milk, Sean Price, Evidence, Chali2na, De La Soul, Jake One, and Alchemist through performance, collaboration or mentorship opportunities.

Big Tune began in Seattle as the brainchild of DJ/producer/emcee Vitamin D and hip hop visionary/event producer Jonathan Moore in 2004 with the purpose of bringing both emerging and established talent to the forefront. After three years of hosting thriving local battles in Seattle, they forged a creative partnership with Red Bull and the event evolved beyond a beat battle into a dynamic national producer program.


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