Red Bull Big Tune 2010 - San Francisco.jpg


San Francisco Co-Qualifiers will move on to National Championship in Chicago

It was a balmy night in San Francisco as the top twelve producers in the Bay area went head-to-head at Red Bull Big Tune. A crowd of more than 750 people waited patiently (mostly) outside DNA Lounge to gain entry to hear some of the best beats in the city and cheer on their favorite producers. The competition was fierce - so fierce that when it came down to the final two producers, the crowd could not make up their minds. The producers played a fourth and final beat as a last-ditch effort to sway the crowd, but to no avail. With no clear winner, Cam and Hitmakers were declared the first-ever Red Bull Big Tune qualifier co-champions. Both producers will advance as first place winners to the Red Bull Big Tune National Championship in Chicago in November, 2010.

The event marked the fourth stop in a series of nine regional beat competitions designed to find the most talented U.S. music producer with the next “big tune.” Each regional qualifier features twelve local beatsmiths who battle head-to-head using their best original beats as ammunition. The other 2010 regional qualifiers include Austin, TX; Philadelphia, PA; Los Angeles, CA; Denver, CO; Seattle, WA; Minneapolis, MN; St. Louis, MO; and Ann Arbor/Detroit, MI. The top two producers from each city will square off at the Red Bull Big Tune National Championship in November in Chicago. The winner of the finals receives an opportunity to collaborate with a recording artist of his/her choice in the prestigious Red Bull Studios in Santa Monica, CA. Past winners have collaborated with Young Buck, Nas and Ghostface.

“I’m excited to be back in the finals,” said Hitmakers, aka Justin Yonan. “I think it’s cool to be a part of the first-ever tie. We both got a plane ticket to Chicago, and that’s all I care about.”

“I’m just completely shocked,” said Cam, aka Cameron Osteen. “I couldn’t have done it without my friends and family.” The Las Vegas native was originally scheduled to compete at the Los Angeles qualifier but was unable to attend. The Red Bull Big Tune founders were so impressed with his beats they offered him a spot to compete in the San Francisco qualifier.

Seattle-bred hip hop duo Shabazz Palaces took to the stage after the first round of battles and wowed the crowd with their eclectic sounds. To the crowd’s delight, music producer Nottz, famous for his work with artists such as Snoop, Busta Rhymes and Notorious B.I.G., had a mock battle with DJ Toomp, producer for T.I. and Kanye West, among others. The crowd went wild with each beat played, singing along to the many they were familiar with.

The twelve San Francisco area producers included: MG, G Koop, Traxamillion, Dex Beats, Cam, REL, pOETiqbEETz, Mikos, Hitmakers, Beat Roc, Marc Garvy and Lou Koo.

As part of the Red Bull Big Tune program, participating producers are given a platform to share their music with millions of fans. For the past two years, the Red Bull Big Tune finals have aired on national television networks accompanied by a documentary web series. Beyond the national exposure, participants benefit from the support of artists such as Ninth Wonder, DJ Quik, Hi-Tek, J-Rocc, Freeway, Just Blaze, DJ Premier, Nas, Young Buck, Ghostface, Black Milk, Sean Price, Evidence, Chali2na, De La Soul, Jake One, and Alchemist through performance, collaboration or mentorship opportunities.

Big Tune began in Seattle as the brainchild of DJ/producer/emcee Vitamin D and hip hop visionary/event producer Jonathan Moore in 2004 with the purpose of bringing both emerging and established talent to the forefront. After three years of hosting thriving local battles in Seattle, they forged a creative partnership with Red Bull and the event evolved beyond a beat battle into a dynamic national producer program.


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