academy.jpg

London Calling

The Red Bull Music Academy 2010


The next edition of the Red Bull Music Academy will touch down in one of the world’s most sprawling musical metropolises: London. From February 7 to March 12, 2010, some of the most original and creative minds in music will come together to share ideas, work on tunes, and perform in the best vibe-filled venues around town.

Applications for the London Academy are now closed. Many thanks for all your submissions, your love is much appreciated. Please hold tight for the results to be announced on October 12.

 

Check out videos, blogs and more at RedBullMusicAcademy.com.

 

Know The Score

The Red Bull Music Academy In A Nutshell

The Red Bull Music Academy is an event that travels the world. A yearly celebration of all the journeys and breakthroughs, all the dreams and intricacies that go into the music we love. For two weeks, you'll be checking gear, chatting on tunes, and spinning in clubs, while getting a rare glimpse into local musical hybrids in a different country. Inbetween times, you can talk to people from around the world who started revolutions in sound. They're the people we look up to, and they're looking to you for a fresh perspective in turn.

Each morning participants, team and lecturers gather on-site, checking emails and grabbing liquid refreshments. The building is bubbling with activity as we prepare for the day's guest speakers to take the famous Academy couch. There, armed with a mic and a turntable or a piece of hardware, each guest explores crucial know-how, sharing the dreams that pushed them forward to where they are. Since the very first session back in '98, when Jeff Mills revealed his transglobal hotel secrets, the Academy lectures have offered a chance for participants to glean those pearls of renegade wisdom.

Then, after breaking-down chord progressions and wising-up to business pitfalls, it's time to hit the beats. Participants have the chance to DJ one-on-one and sketch out mixes, or collaborate on tunes, flipping styles. It's free time, and anything could happen. You might find yourself exchanging licks with your favourite reggae-soul composer in a studio session, or writing sentimental lyrics with a Scandinavian singer/songwriter at a milkshake bar. The building echoes with noise and music well into the night, and then we head out on the town to get down to each other's sets.

It might seem too good to be true, but it's actually a very simple recipe: the best in music, past & present, from around the world. All under one roof, getting down just for the funk of it. The Red Bull Music Academy is there to advance and inspire at a grassroots level - expect your expectations to be overturned in the best possible way.

Wherever We Lay Our Hats

The Wandering Feet of the Academy

The Academy shifts location to zoom in on micro-cultures and new musical hybrids that are springing up all over the world. It gives international participants at each Academy a chance for an original adventure, their own unique set of experiences. The Academy also aims to help local music-makers in each new location to form friendships and make contacts, by attending workshops that are open to the public, and by playing alongside their international counterparts in the city's clubs. Thus participants in Brazil had the chance to attend samba schools, and locals in Cape Town could attend a workshop with Bob Moog on sound synthesis. It's a two-way street, and everyone's getting closer to the essence of the music. The vibe that is created is incomparable - something close to a revelation. We all know music brings people together, but global politics could benefit from the spirit of the Academy.

The Thames, They Are A-Changin'

The Academy hits London in spring 2010

After setting up its acoustically treated studio walls in cities such as Berlin, New York, Sao Paulo, Cape Town, Melbourne, and Barcelona, for the next edition, we'll plant our stakes in one of the most beloved creative metropolises to ever exist: London.

From double-deckers to body-rocking beef-eaters, when it comes to iconic cities, the UK’s capital is one of the world's foremost. Royalty, wealth, power – and that's just the east end boozers. The city jostles for pole position in just about every field – and none more so than in music. From Soul II Soul to the London Posse, Jah Shaka to Reinforced, The Clash to Dizzee Rascal, to countless other forerunners in style and profile, the city’s mix of people and culture has proved a tasty recipe time and time again. Londoners have never been shy about pushing things forward, and as home to the BBC as well as countless pirates, they carry the reputation as a world-class broadcaster proudly on their sleeves. The bustle and hustle are what gives London its unique energy and ensures its nightlife and culture is streets ahead of everyone else. The dust never settles, and the bins never stop shaking.

Especially in the past couple of years London has been back at the cutting edge of music, spearheading mighty movements from dubstep to booty house to electrogrime. Whether it’s new record labels, new clubs, new radio stations, new underground mags, or old warehouse spaces serving as secret concert spots – the Thames, they are a-changin’!

 

Gold Medals Aren't Made of Gold

Running the Road of Re-Application

If you've applied before and didn't get in, it does not mean that you're not the kind of person we're looking for. Often the number of potential participants far outnumbers the amount we are able to invite. If you've applied in the past and not got in, you should definitely apply again: this year, you might be just the person to create the right balance in the final selection of 60 people.

 

Red Letter Day

What Happens if You're Selected

There's no winners or losers, simply a group of like-minded people who we think will interact well at the Academy. Once there, they'll make friends and learn the kind of knowledge that money can't buy. Creativity is the only currency here. The workshops are free, open only to successful applicants. The Red Bull Music Academy also covers the flight and accommodation costs.

The Academy doesn't give out certificates or sponsor artists. It's not about getting 'discovered' by a record label either... We offer the participants who come along a unique experience, one they're likely to never forget - an experience filled with the inspiration you need to keep making the music that moves you. If you want to be supported by Red Bull in any other way, you should contact the Red Bull representative in your country. The contact details of all international Red Bull offices can be found at redbull.com. Red Bull generally has no interest in publishing any of your music, and doesn't obtain copyrights to any of your work. 
 

Behind The Scences

The People Who Make It All Happen

The people who have been running the Academy for the last eleven years are committed music lovers just like you. They're journalists whose love for music led them to feature-writing instead of navel gazing. Label heads who started putting out music to further their home-town scenes. They're people who hail from different points on the globe, where they're listening to the soundtrack of their daily lives, staying connected and planning the Academy.

The local Red Bull representatives are personally spreading the word on the Academy, since there was never any single advert or billboard for it. They're available to answer any of your questions, and will also take care of your travel logistics if you're invited.

 Check out Red Bull Music Academy in Barcelona! 


Comments

    Add a comment

    * All fields required
    Only 2000 Characters are allowed to enter :
    Type the word at the left, then click "Post Comment":

    Article Details