Today marks the introduction of the very first console video game from Red Bull Media House, 'Red Bull Crashed Ice Kinect' for Xbox 360, which really puts you into the physical environment of the unique sport.
To give you another perspective of what the sport's like, here's a 360-degree POV of the Red Bull Crashed Ice championship event in Are, Sweden, last year.
This year's Red Bull Crashed Ice, a four-man race on a winding ice track, will hit five locations worldwide starting with Niagara Falls, Canada. Skaters can reach speeds of more than 40 mph.
Follow Red Bull on Twitter for more updates.