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Franklin & Company Tavern

The 5 Things We Learned from Yelpers: The The Helpful, The Obvious and The Idiotic

If bloggers are the poor man’s journalist, then the Yelpers may as well be the crack addicts turning opinion-tricks to get their next ego boosting high.

Here are the 5 things that Yelpers taught us about Los Feliz’s newish Gastropub Franklin and Company Tavern.

Yelp: A Saving Grace?

Does anyone remember what the world was like before Yelp? How did we make decisions? How did we ever find parking? How would anybody know whether the restaurant was suitable for children, dogs or curmudgeonly old people? The amazing thing about this device is that we can essentially become a “virtual regular” before we’ve even stepped foot in the restaurant.

The Downside of Yelp

But it’s not all gum drops and lolly pops. Let us not forget, oh mighty Yelp, the power you have bestowed upon us to passive aggressively project our neuroses onto a often victimless venue. We’re not exaggerating when we say that if bloggers are the poor man’s journalist, then the Yelpers may as well be the crack addicts turning opinion-tricks to get their next ego boosting high. And the best part is, they come in all shapes and sizes.

Common Characters

The Ignorant Yelper: his posts are littered with “U’s” and “R’s” in his rambling attempt to convey dismay at any bartender who refuses to make him an Adios Mutherfucker.

The Harvard Yelper: the smug asshole who drops an assortment of $5 words and is convinced that the only thing separating himself from Jonathan Gold is a Pulitzer Prize and 22 years in the culinary arts.

The Diary Yelper: Seven bloated paragraphs later you’ve got no idea what to expect from the food, service or vibe but you certainly feel an odd compulsion to “friend” Pleasure Princes08 on OkCupid and set up what can justifiably be considered your second date.

That being said, like everything else in this world, there’s a good and a bad side to this platform and in an attempt to clear the air, we’ve sifted through the site’s stories and compiled this list of 5 Things We Learned from Yelp... the Helpful, the Obvious and the Idiotic.

1. HELPFUL: SRIRACHA BLOODY MARY... IN YOUR MOUTH.

Whatever time you ascend on this bustling Franklin Village pub -whether it be early morning, afternoon or eve -do yourself a favor and order the Sriracha Bloody Mary; turns out that it’s not as much of a gimmick as you might think. And we hope you like it hot because we sure do.

2. OBVIOUS: BORING SOUNDING FOOD DOES IN FACT TASTE BORING.

Wait... a vegetarian chickpea cake dish was lacking in flavor? You don’t say.

3. OBVIOUS: TWO DIFFERENT RESTAURANTS ARE GOING TO OFFER DIFFERENT EXPERIENCES!

Yes, we understand the way a Brand works. Virgin America, Virgin Mobile, Virgin Records. Richard Brandson can start up a drug dealing business and we’d be willing to wager your “Hawaiian Homegrown Hay” would be delivered by a sexy surfer girl carrying a disco ball and a helper monkey... it’s just the way he roles and we’ve developed expectations for his Brand. That being said, just because Franklin & Company is owned by the same chaps as The Oaks Gourmet doesn’t necessarily mean you’re going to get the same exact experience, after all, one is a Gastropub and the other a casual cafe. If you frequent both, try not to judge, prices will only anger you.

4. IDIOTIC: ALL PRICES SHOULD BE UNIVERSAL!

Yes, the beers are a little expensive. And yes, you can probably get them for half the price at Blue Palms down the street. How about this, since you’re so concerned with the price we’ll set you up in a nice tent down on Skid Row and serve you a cool selection of California micro brews... 3 bucks a piece? Because I sure as hell know that i’d be willing to pay $20 for a Budweiser if I was hanging out with Jay, Yeezy and Bro-Bama sipping a cold one in the Oval Office. The point is, the price of anything is subject to the context and the experience you’re looking for. That $11 is more than a pint of beer, it’s the price you pay to tell your friends you went to that “trendy new gastropub.” Look at you, all popular and stuff.

5. IDIOTIC: A NEW RESTAURANT MUST BE ON ITS PIMP GAME AT ALL TIMES!

Remember that time when you broke up with your girlfriend and you had to hop back in the dating scene? No? Let us refresh your memory, you picked her up at 5pm, gave her a corsage and tried to do the over the blouse boob grope before you even got to dinner. Well, similarly, a newly opened restaurant goes through the same awkward phase before it clears out the kinks. So next time you’re about to throw a hissy fit because they “ran out of crab cakes,” remember... that boob grope wasn’t the only premature thing that happened that night ; ).

Keep these helpful Yelp hints in mind and you’ll be certain to have a fantastic dining experience at Franklin and Company Tavern -and if you don’t, we know this really cool site where you can go to give them a piece of your mind.


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