Taking to the Internet to find like-minded souls is now so widespread it’s almost a cliché. But when you’re a queer rapper or a turquoised-haired punk, it makes all the sense in the world. You can curate your own reality using your own art (or reblogging others). Unique voices are celebrated. Just look at how many followers Kilo Kish’s tumblr rap, Le1f’s flamboyant fashion sense and the Sega Genesis-inspired dolphins of seapunk have racked up over the past few years.
In this fifth episode of our H∆SHTAG$ series, we talk with a few of the people who use Tumblr as one of their primary artistic outlets. Why does it work better than Facebook in connecting people? What happens when you can make your IRL dreams a URL reality? And what happens when the mainstream comes knocking? Le1f, Kilo Kish, seapunk founders Zombelle and Ultrademon tackle these questions, with additional thoughts from Daniel Dodecahedron (BlackBlackGold/GucciGoth), Milly McMahon from i-D Magazine and Tumblr’s Nate Auerbach.
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