On January 29, Red Bull Music Academy will premiere a new series, H∆SHTAG$, that wrestles with questions confronting musicians and artists, while shedding light on some of the most fascinating music emerging from the digital ether.
From Baroque harpsichords to digital audio workstations; from early pirate radio to mp3s, technology has consistently shaped the sounds and styles of the music itself. But what happens when music outgrows the physical realm? As YouTube playlists, Soundcloud links, and Tumblr memes are becoming the dietary norm -- what happens when the Internet comes of age, and so too does a generation of musicians who have grown up online?
H∆SHTAG$ takes into consideration that the Internet is no longer a “new” distribution channel for “old” content, but has become a pivotal part of our everyday lives, influencing not only the way music is consumed -- as in the Boiler Room podcasts and videos -- but also the way music is discussed, and most importantly, the way music sounds.
Artists like How to Dress Well, Flying Lotus and Flatbush Zombies will talk about subjects ranging from the current renaissance of contemporary R&B to how Southern rap continues to spread into pop music.
In this exclusive series, Red Bull Music Academy presents the diverse spheres of internet-fueled pop, with themes ranging from alternative R&B and cloud rap and UK bass. Do these notions only exist in the meta form? We ask noted artists how they feel about these (hash-)tags and what they mean culturally. The series examines how music these days is neither stable, monolithic or delivered in one piece -- but continuously re-analyzed via constantly evolving identities.
- Brainfeeder special on Red Bull Music Academy Radio
- See how Flying Lotus puts together his super trippy live show
- Hear Toro Y Moi's album 'Anything In Return' before its release