Ouya, the sexy-looking gaming console idea that's so far generated $6.8 million on Kickstarter, could fill a void in the gaming world.
"There was no new hardware announced at E3," said Julie Uhrman, the CEO and founder of Ouya, in an interview with RedBullUSA.com. "I think people are getting tired with their current solution. Consoles are presenting more sequel-type titles and a lot of the creativity innovation is moving to the mobile platform. We wanted to bring that kind of content back to the television."
She is planning to do so with a console that's powered by Android operating system and priced at $99 -- when it goes on sale in March -- and games that are available for free in a market-type environment.
"We thought the time was right for a new open (source) game console that really challeneged the status quo and the idea that game consoles need to be closed and need to cost 10 times more than any other platforms," Uhrman said.
She added that she receives "hundreds and hundreds of emails daily from developers wanting to develop specifically for Ouya and wanting their games on Ouya," which recently announced a partnership with Square Enix to bring "Final Fantasy III" to the upcoming console.
Because Ouya is based on Android, any app that works on Android could work on Ouya. Uhrman cited deals with VEVO for music videos, iHeartRadio for streaming radio and OnLive for streaming games.
The combination of music, games and video gives Uhrman the belief that Ouya could find its way into every living room. The sleek design of the console and controller, by famed designer Yves Behar, certainly helps.
"We believe that television is the best screen for emotionally emersive games," said Uhrman. "The HD-quality video, the earth shattering surround sound, the lean-back experience. And we want to bring those innovative creative ideas back to television. And do it in a way that anybody who wanted to build a game for television could do so easily and inexpensively."
|Delivery: March 2013|
|Tegra3 quad-core processor|
|8GB of internal flash storage|
|HDMI connection to the TV, with support for up to 1080p HD|
|WiFi 802.11 b/g/n|
|Bluetooth LE 4.0|
|USB 2.0 (one)|
|Wireless controller with standard controls (two analog sticks, d-pad, eight action buttons, a system button), a touchpad|
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