Smoke DZA smokedza.com

The Rap-Up is a weekly round-up of all things hip-hop. Check it out every Wednesday.

Timbaland and Pitbull debut their song to help sell a book, Smoke DZA champions the smoking section and a promising duo reps the land of the Cowboys and Mavericks -- read on for the weekly Rap-Up list.

Timbaland and Pitbull Collaborate

Rap has long been used to sell products, from shoes to soda to fast food. Now, in an interesting twist, Timbaland debuted his new single with David Guetta and Pitbull, “Pass At Me,” in a video trailer for “Culo by Mazzucco,” a forthcoming art book focusing on women’s curves, specifically those below the waistline.

Arriving November 22, the 248-page book will retail for $65 and includes photographs and art pieces. It’s amazing that rap, an art form initially dismissed as a fad in the 1970s and 1980s, continues to be a force of power in so many realms. A rap song is helping generate hype for an art book and the same song is getting its debut in such a distinctive way. It’s a remarkable testament to rap’s reach and its value as a tool to engage an amazingly diverse group of people around the world.

 Smoke DZA Knows How To Get Things “Rolling”

Rap’s smoking fraternity has been enjoying an expansion and a renaissance thanks to the success of Wiz Khalifa and Curren$y, among others. Smoke DZA, who has toured with both herb aficionados, broke through last with “George Kush Da Button: The Deluxe Edition.”

So when DZA hits the road, it’s obvious he’s “Rolling Stoned,” which also happens to be the name of his debut album. Slated to arrive August 30, the 13-cut collection features the soulful single “On The Corner” with Bun B and Big K.R.I.T. Kendrick Lamar (“Ball Game”), Fiend (“Notorious”), Dom Kennedy (“Pow Wow”) and Curren$y (“Personal Party”) are among those who join Smoke on his debut album.

Hemp champions such as Cypress Hill, Redman, Snoop Dogg and Method Man have become some of rap’s biggest, most successful acts. Smoke DZA hopes to blaze similar trails, it seems.

Dallas’ A.Dd+ Hope To Win Its City’s Rap Championship

Although Dallas is home to The D.O.C. (writer for Dr. Dre, Snoop Dogg and others) and the city has had several rap notable movements (including DSR), the Texas town has yet to truly have a breakthrough artist that reps the metropolis.

One intriguing prospect is duo A.Dd+. Paris Pershun and Slim Gravy’s “When Pigs Fly” EP features an impressive, diverse collection of songs. “Freakquncy” is an airy, atmospheric track that harkens back sonically and stylistically to A Tribe Called Quest’s “Bonita Applebum.”

Then there’s frenetic “Likeamug,” accented by warbling keyboard passages and an appearance from Brown of the likeminded rap crew Sore Losers. With an interesting thematic approach and aural variety, A.Dd+ may finally give Dallas a championship-caliber rap squad.

For more from Soren Baker follow him on Twitter: @SorenBaker.

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