The launch of a blockbuster video game is now a global media event. In September, Grand Theft Auto V had first-day sales of over $800 million, the largest total ever. The previous four big moneymakers were all Call of Duty games; a new one, Call of Duty: Ghosts, is out this month. Fun for fans, the countdown to launch is tough on game developers. “Out shopping or at restaurants, people notice our shirts and ask us questions,” says Tina Palacios, who works for Ghosts developer Infinity Ward. “It’s hard to keep it secret. My parents asked me and I couldn’t tell them much, other than what we’ve already revealed.” The day after the biggest day is no holiday, either. “A lot of us stay behind to make sure that the game is running properly. But it’s an exciting time, and launch day can’t come fast enough.”
Check out the December 2013 issue of Red Bulletin magazine (on newsstands November 12) for more articles. To read the magazine on your iPad, download the Red Bulletin iPad app. Follow Red Bulletin on Twitter for more.