Red Bull Curates opening night in Los Angeles in April Colin Young-Wolff/Red Bull Media House

On Thursday, 25 New York artists will head to Villain, the event space/studio in Williamsburg, Brooklyn, to vie for the final three spots in the Red Bull Curates competition.

The medium? A Red Bull refrigerator (covered in canvas). The mission: Create. The prize: Showing at the Scope art fair during December's Art Basel in Miami Beach, the biggest international art event on the calendar.

Red Bull Curates started with a pilot program in San Francisco that led to competitions in Los Angeles last spring and Chicago in July. The winners in New York will be revealed (along with the finished pieces) at an opening party on September 13.

“It’s about doing things that cut above the noise and are tasteful, which is a tough balance,” said Bill Franchey, general partner at Arts Fund and co-producer of Red Bull Curates. “It’s all about the artists.” 

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While Art Basel caters to the high-end, celeb saturated side of the art world, the Scope fair showcases emerging artists who might not normally get a chance to show during such a huge event.

Lydia Emily, one of the winners in Los Angeles, turned her Red Bull cooler into an anti-bullfighting statement, presenting a red bull standing over a matador pierced with swords.

“I felt it was a great opportunity to communicate a very important message,” said Emily. One of her goals at Scope is to “uphold and maintain what my fans and most importantly myself expect; to speak the truth about the world around us.”

Gregory Siff, another winner from Los Angeles (pictured above), has other aspirations for Miami. He says he hopes to get “a good meal, a nice stack of cash, chocolate bars, Patron, some late nights painting big walls” in Miami. During Art Basel week, the Wynwood neighborhood in Miami becomes a haven for muralists.

nullElizabeth Harper/Red Bull Media House

Hans Haveron is the third winner from L.A. Goons, Don’t Fret and Hebru Brantley represent Chicago, and pretty soon we’ll know which three from New York City are headed down to Miami Beach.

“I can only hope to show up and paint my heart out and make a piece that I am excited about,” said New York artist Jennifer Caviola, a.k.a. Cake. “If I can do that, anything additional is clearly a bonus.”

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