As one-third of production team Organized Noize, Sleepy Brown produced some of the biggest and arguably best rap and R&B songs of the last 20 years. Choice selections for OutKast (“Player’s Ball,” “Git Up, Git Out”), TLC (“Waterfalls”) and Goodie Mob (“Cell Therapy,” “Soul Food”) helped each group sell millions of albums, while Brown’s smooth crooning on OutKast’s “So Fresh, So Clean” and “The Way You Move,” as well as Ludacris’ “Saturday (Oooh Oooh!)” helped make the falsetto singer a mainstay on radio.
As one of the key members of the Dungeon Family collective of artists, Brown says that Cee Lo Green’s genre-straddling success and Andre 3000’s current work with the Gorillaz and in Gillette commercials is a testament to his camp’s artistry, as well as its staying power.
“It’s a blessing that we’re so diverse and we’re so different,” Brown says. “This might be the first crew that anybody’s ever seen where everybody’s their own entity. We’ve lasted so long because we’re open-minded to music. We’re not close-minded to different sounds. That happens to a lot of artists. When music changes, they don’t change with the music.”
Sleepy Brown - I Can't Wait
Brown (who is premiering his “Rock Chick” song here on RedBullUSA.com) certainly has adapted. After spending several years in Los Angeles, he relocated to Las Vegas in 2011 to launch his own 13 Black Records, where his manager was able to secure investors. Although 13 Black is Brown’s label, Organized Noize partners Rico Wade and Ray Murray also have executive roles at the company.
Given his background in rap and R&B, Brown signed Las Vegas rap group Pirana Gang, whom Brown likens to a Vegas version of N.W.A. Other 13 Black artists include sex kitten singer/actress Liana Mendoza (aka Roxy), singer Marie Abellon and longtime writing partner Sam Chris, who also sings.
Brown will also be releasing his third album, “Sex, Drugs & Soul,” within a few months on 13 Black, which he emphasizes will also sign quality artists, regardless of genre.
“I want everybody to know that I will sign a country artist, a rock band,” he says. “I’m open to different music. It’s not me saying, ‘I’m tired of R&B’ or ‘I’m tired of hip-hop,’ because that’s a part of me. It’s just that with this label, I want to be able to put out a lot of stuff. I want this label to do for Las Vegas what LaFace did for Atlanta. LaFace gave Atlanta an outlet. That’s all I want to be for Vegas, an outlet.”
By being open-minded and adapting, Brown has remained a musical mainstay for two decades.
“I think I lasted because unlike most artists, I don’t think, ‘That sounds so terrible. Why are they doing music that way?’” he says. “I think that music has to evolve and do something else or it becomes routine, boring. It’s always got to change. I appreciate music for what it takes on.”