Red Bull Soapbox Race cruises into Atlanta on August 29th for the first of two pit stops in 2009. The city known for its gridlock will see one of its most popular streets (surprisingly it’s not named Peachtree) transformed into a bona fide drag strip as 50 teams compete for soapbox supremacy. This non-motorized racing event, which is free to the public, invites gear heads and adrenaline junkies alike to break out their toolboxes and build outrageous human-powered vehicles designed to thrill the masses that will line the 10th Street course near Piedmont Park.
Appropriately hosted in the home of the Braves, teams will need more than courage to claim victory on the Atlanta asphalt and will be judged on three criteria: speed, creativity and showmanship. So, make it fast… and fun! Previous events have proven that the most outlandish crafts are typically the big winners, so put on your creativity caps and let loose.