No one ever looks at a map of the world, points to New Jersey or New York and says “Lets go surf there.”
It’s not an easy place to embrace surfing. In a culture dominated by males, it’s even more pronounced in this highly competitive, often frigid, and underexposed surf scene. It’s understandable why no East Coast woman north of Florida has ever had a sustained impact on the national surfing scene.
With the goal of inspiring hopeful female surfers, Red Bull is initiating the Carissa and Maya Project this September. From the 10th to the 19th, rising young Association of Surfing Professionals (ASP) standout Carissa Moore and internationally celebrated big wave surfer Maya Gabeira will be coming to New York and New Jersey respectively, to mentor a specific group of female waveriders.
New York and New Jersey beaches are both capable of producing some stellar waves. But, the hurdles for females have proven unmanageable in the past. Moore and Gabeira will be working with a special group of women to include Quincy Davis, Ariel and Alexis Engstrom, all from Montauk, NY, Brittany Hickey and Cassidy McClain of Ventnor, NJ and Sara Beveridge of Oakhurst, NJ. They’ll also be leaning on some of the experience of Ryan McGrath of Manasquan, NJ and Jamie DeWitt Baittinger, originally of Long Beach Island, NJ, who now lives on the Outer Banks of North Carolina.
Moore and Gabeira will be spending time with the girls – surfing, advising, and generally sharing their experiences. Through their influence, the locals will not only improve their riding and learn how surfing can be a potential career, but simply be inspired by athletes at the elite level of the sport. The scope of this project will not only help this particular group, but also encourage the younger generation of girls to embrace the ocean lifestyle.
At 18-years-old, Moore is setting women’s competitive surfing on fire. She is currently ranked No. 8 in the world. Moore grew up in Hawaii and has been competing since she was six. At age 14, she became the youngest competitor (man or women) to make the finals of an ASP event, and at 16 won the Vans Triple Crown of Surfing.
Gabeira is originally from Brazil, where she was first introduced to surfing. But her passion eventually took her to Hawaii, where she is a now a regular on the North Shore. The 23-year-old makes a career out of traveling to the most intimidating waves on the planet from Jaws on Maui to Alaska, and even giant Teahu’poo in Tahiti. She has won the Billabong XXL Womens Overall Performance four times and received an ESPY in 2009 for Action Sports Female of the Year.
The timing of this project is key. East Coast surfers know that September is a magic time. It juxtaposes the annual height of Atlantic Hurricane Season with warm water.
It’s also a time where New York and New Jersey host a string of pro surfing events that are incorporated into this project. On September 11th and 12th, Moore will be coaching the girls as they compete at the Unsound Pro in Long Beach, NY. Following the contest, they will all venture out to Montauk and then explore New York City.
As Moore heads back to her home on Oahu, Gabeira will travel with the girls to New Jersey, where they will surf and compete at the Belmar Pro, in Belmar, NJ on September 18th and 19th. Come out and meet these surf heroes at Long Beach and Belmar.
This crop of women and girls just might have what it takes to produce the first surf star from the region.
Friday, September 10
Carissa Moore arrives in LI, New York
Autograph signing from 7:00 - 8:00 PM at
Unsound Surf Shop
359 East Park Ave
Long Beach, NY 11561
Saturday September 11
Unsound Pro, Long Beach, New York
Free surf and autograph signing with Carissa
Unsound Pro After Party at The Inn in Long Beach
Sunday, September 12
Girls travel out to Montauk, New York
Monday, September 13
Carissa surfs Montauk and answers questions with Long Island aspiring female surfers
Maya Gabeira arrives in NYC
Tuesday, September 14
Carissa and Maya spend the day in NYC!
Wednesday, September 15
Carissa heads back to Hawaii
Maya takes advantage of NYC Fashion Week at Red Bull Space
Thursday, September 16
Maya and girls surf NJ break, Belmar, New Jersey
Friday, September 17
Maya surfs NJ break and answers questions with New Jersey aspiring female surfers
Saturday, September 18
Belmar Pro, Belmar, New Jersey
Free surf and autograph signing with Maya
Julian Wilson Film Premier on Beach
Sunday, September 19
Maya attends Belmar Pro's Women's Pro Finals to cheer on girls who made it to the finals