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TAURINE

Taurine is a conditionally essential amino acid which is naturally occurring in the human body. “Conditionally essential” means that in some situations or under certain conditions, as for example, in situations of high stress or physical exertion, increased amounts of taurine are eliminated from the body and cannot be replaced by the body in sufficient amounts.

Taurine is involved in vital functions of the human body. Taurine acts as an antioxidant and has been shown to promote detoxification by binding together with harmful substances and thereby accelerating their excretion from the body.

Taurine is also contained in different foodstuffs like e.g. scallops, fish or poultry and is added to most baby food.

GLUCURONOLACTONE

Glucuronolactone is a carbohydrate.
It is naturally occurring in the human body where it is involved in detoxification processes, supporting the body in eliminating waste substances from the body.

Glucuronolactone is also present in different foodstuffs such as grain or red wine.

CAFFEINE

Caffeine is known for its beneficial effects on mental and physical functions. It has been shown to improve e.g. reaction speed, alertness and concentration. Caffeine also stimulates fat-burning during endurance activities and thereby helps to use fat stores in the body which results in a more efficient supply of energy.

Caffeine is contained in many foodstuffs such as coffee tea or chocolate. One can of Red Bull® Energy Drink contains approximately the same amount of caffeine as a cup of coffee.

B-GROUP VITAMINS

B-group vitamins play an important role in energy metabolism, such as the build-up and break-down of carbohydrates, fat and protein. B vitamins are also shown to support mental and physical performance.

SUCROSE 

GLUCOSE

ACESULFAME K

ASPARTAME/SUCRALOSE

Red Bull Energy Shot and Sugarfree Shot are the perfect answer for those times when you need sustained energy for hours in a sip.

Their special formulation and unique combination of ingredients have been developed to provide an extra boost during times of increased mental and physical exertion. Whether you’re a top athlete or a top executive, a truck driver or a college student, Red Bull Energy shots can help vitalize your body and mind.

Red Bull ® Energy Shot
- increases performance
- increases concentration and reaction speed
- improves the emotional status
- stimulates metabolism

WHAT IS A RED BULL® ENERGY SHOT?

Red Bull® Energy Shots are concentrated, non-carbonated versions of Red Bull® Energy Drink, in premium packaging that mirrors Red Bull® Energy Drink with the same great taste. They are perfect for when you need an energy boost in a sip such as before a workout, in the middle of a meeting or while on the road. Available in a 2oz portable bottle that doesn’t need refrigeration, Red Bull® Energy Shot easily fits in your purse, gym bag, airplane carry-on or glove box, making it your on-the-go source of energy anytime, anywhere.

WHEN SHOULD RED BULL® ENERGY SHOT BE CONSUMED?

Red Bull® Energy Shot provides Red Bull® efficacy in one sip with no carbonation, making it ideal for non-chilled, on-the-go consumption occasions.

WHEN AND WHERE WILL IT BE AVAILABLE?

Red Bull® Energy Shot and Red Bull® Sugarfree Shot will be launched nationwide in June 2009.

IS THE US THE ONLY MARKET RED BULL® ENERGY SHOT WILL BE AVAILABLE IN?

The US will be our first launch market and we are currently evaluating a further roll-out.

HOW MUCH DOES RED BULL® ENERGY SHOT COST?

Consumer prices for singles will be around $2.79 in c-stores and $2.49 in grocery. 2-packs will be around $4.99 in drug and grocery stores.

WHO SHOULD CONSUME RED BULL® ENERGY SHOT?

Red Bull® Energy Shot is for everybody who wants to perform mentally as well as physically, and prefers a concentrated, non-carbonated product that goes without chilling. This includes current and new shot consumers who are looking for a product from a trusted brand that comes with better taste and in a premium packaging.

IS IT SAFE TO DRINK BEFORE WORKING OUT?

The use of Red Bull® Energy Shot in sports varies depending on the athlete and the type of sport. Red Bull® Energy Shot can be consumed before, during and after physical activity. However, it is important to remember that Red Bull® is a functional drink and not a thirst quencher. Thus, individuals should make sure that they drink lots of water when engaging in physical activity and drinking Red Bull® energy products.

HOW MANY SHOTS CAN I DRINK IN ONE DAY?

The consumption of Red Bull® Energy Shot is only limited by its caffeine content. One bottle of Red Bull® Energy Shot contains about the same amount of caffeine as a cup of coffee, which is 80mg. The consumption of Red Bull® Energy Shot should therefore correspond to a person’s intake of coffee.

HOW MUCH CAFFEINE DOES IT CONTAIN?

The 2oz Red Bull® Energy Shot / Red Bull® Sugarfree Shot contain 80mg of caffeine.

HOW MANY CALORIES DOES IT CONTAIN?

Red Bull® Energy Shot and Red Bull® Sugarfree Shot are not carbonated and have 25 calories and 2 calories per bottle, respectively.

DOES IT NEED TO BE REFRIGERATED AFTER OPENING?

No, however it is recommended that Red Bull® Energy Shots are consumed within 48 hours after opening.

IS IT KOSHER?

Not yet, under certification.

IS IT GLUTEN FREE?

Yes

IS IT VEGAN?

Yes

IS IT RECYCLABLE?

Yes, Red Bull® Energy Shot containers are recyclable.