LI NING
Li-Ning is one the largest and most successful athletic brands in the world. Since its founding in 1990 by Li Ning, an Olympic gymnast who won six medals (3 gold, 2 silver, 1 bronze) in the 1984 Olympic Games, Li-Ning has grown to become a publicly traded, premier sports company based in Beijing with U.S operations in Chicago, IL and market penetration in over 25 countries and regions around the globe.
Li-Ning inspires athletes—body, mind and spirit—and empowers them to defeat the ordinary each and every day. Li-Ning’s embodiment of Eastern philosophies and principles around movement drive the brand’s value proposition and differentiate the company from other leading footwear and apparel competitors offering new world thinkers a chance to Make the Change.
The U.S. product offerings are focused on athletic footwear and apparel in Basketball, Running, and Fitness with distribution driven by a unique digital strategy of online sales at shop.li-ning.com and social media communication through facebook and twitter.
As sponsors of Olympic delegations and world-class sports figures, the Li-Ning brand is recognized for giving athletes the desire and inspiration to breakthrough the ordinary. Li-Ning has made a name for itself on the courts as a leading basketball brand with official endorsements by Baron Davis of the New York Knicks, Evan Turner of the Philadelphia 76ers, and starting point guard with the Toronto Raptors and the Spain National team, Jose Caleron.
To learn more about the brand visit http://li-ning.com
24 HOUR FITNESS
Headquartered in San Ramon, Calif., 24 Hour Fitness is the largest privately owned U.S. fitness club chain and a leading health club industry pioneer, serving nearly four million members in approximately 420 clubs. Founded in 1983 as a one-club operation, the company is dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment - 24 Hour Fitness offers fitness solutions for everyone.
Through its support of the U.S. Olympic Committee (USOC) and many U.S. National Governing Bodies (NGBs) of sport, 24 Hour Fitness is one of the largest supporters of amateur athletics in the country and will serve as the Official Fitness Center Sponsor of the 2012 U.S. Olympic and Paralympic Teams. The company is committed to being a good neighbor in its communities via charitable and in-kind donations to groups focused on both helping Americans get healthy and improving youth fitness. The company’s national accreditation from the Better Business Bureau, which includes A+ ratings for all club locations across the U.S., demonstrates the organization’s ongoing commitment to member satisfaction. Please call 1-800-224-0240 or visit www.24hourfitness.com for more information and to find the club nearest you.
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SKULLCANDY
Skullcandy is a leading audio brand that reflects the collision of the music, fashion and action sports lifestyles. The Skullcandy brand symbolizes youth and rebellion, and embodies the company's motto "Every revolution needs a soundtrack." Skullcandy develops and distributes headphones and other audio accessories to retailers throughout the United States and to distributors worldwide. www.skullcandy.com
DIME MAGAZINE
Dime Magazine is an American basketball magazine that began circulation in 2002. Dime typically publishes eight to 10 issues a year for its worldwide readership, as well as a handful of editions of Dime China, a Chinese-language version consisting of regular Dime content translated from English and original content from editorial staff in China.
Dime' was created to be a "basketball lifestyle" magazine, covering not only the sport but the off-court lives and lifestyles of its athletes and personalities. The concept is reflected in the magazine's tagline, "The Game. The Player. The Life." Whereas most basketball (and sports) magazines only feature athletes wearing their uniforms, Dime often photographs athletes away from the court, wearing casual or business-casual attire. www.dimemag.com
